If 2020 taught us anything, it's that an online presence is no longer optional, but necessary. Email newsletters, websites, livestreaming and social media are the most common ways that churches reach their members. However, it's important to remember that members of the church aren't the only audience that should be targeted with online content.
I'm the type of person who likes to make informed decisions. I always check out the menu before going to a restaurant and I make sure to assess the parking situation when visiting new places. I won't buy anything until I read reviews and learn everything I can about a product. If I can't find the information I'm seeking when making decisions, I'm more likely to not try it out.
That's what potential visitors to your church are doing. They are looking for service times, types of worship experiences, and core beliefs. Visitors want to feel like they know what the church is all about before even stepping foot into the building. A church's online presence is the best way to tell their story for both current members of the church and those considering attending.
In this first blog post of a series on "Telling Your Story", I'll share some tips for managing social media.
WPA Commission on Archives and History