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Catching Their Attention
- Visitors spend less than four seconds on 25% of the pages the visit, according to a 2006 study by the University of Hamburg researchers Harald Weinrich and Eelco Herder. Within three seconds, visitors decide if the page interests them or not.
- Visitors are skimmers. Keep your copy thin.
- A picture of your church may not GRAB them. Action photos work better.
- Don't use grainy or blurry photos even if it's the only photos you have. Bad photos create bad publicity.
Facebook/Website Picture Tips
- Avoid the tin soldier pictures e.g. everyone standing up straight and in a row. B-O-R-I-N-G! People want to see you in action.
- Don't use bad pictures. Even if it's your only picture, it's a bad picture. Take lots and lots of pictures with a good camera to avoid this.
- Pictures tell your story. They tell what kind of church you are. Capture those special moments and share them.
- Red eyes--don't use these pics. And yes, many churches still use them.
- Try to post one picture a week on your church's FB page.
Did you know...?
- Using two spaces after a period is now a no-no? Hard habit to break and I'm sure there are typing teachers crying from our past. One space is enough. Two spaces is so last decade.
- Commas? Watch where you put them. For example: March, 2014. NOPE. March 2014. No comma.
It's a common mistake.
Keyboard shortcuts save you time. If you want to print something, rather than going up to 'File' and hitting print, just hit control P on your keyboard. Mac Users: Command P
- Save = Control S
- Made a mistake? Control Z restores everything. You can hit this a few times to go further back.
- Cut = Control X
- Paste = Control V
- Copy = Control C
- Bold Print = Control B
- Italic Print = Control I
- Underline Print = Control U
Who uses Social Media?
Over 500 million people (October 2013) use Facebook and 200 million use Twitter. What are you waiting for?
Thou Shalt Not Lock Thy Caps!
It used to be locking caps was very cool. Got people's attention. Today, not so much. Locking caps means YOU ARE YELLING AT PEOPLE. Don't yell. Tell!
Stand Out--in a GOOD Way!
So you want to stand out? Look at this example and pick the one you think looks best.
a. Spaghetti Dinner Wednesday, October 3 at 7 pm.
b. Come Hungry! Spaghetti Dinner Wednesday, October 3 at 7 pm.
Hope you chose b! Underlining isn't necessary. Bold it! Or put it in italic but just a part! Too much "extra" is too much extra.
Lose the Words!
Sometimes you can say too much! Don't be afraid to edit.
a. Come to our annual famous spaghetti dinner on Wednesday, October 3 at 7 pm in Fellowship Hall. We will be serving spaghetti with meatballs, salad, dessert, soft drinks. The cost is $10 per person and $5 per child. Take-out is available. We hope you will join us.
b. Annual Spaghetti Dinner: October 3 at 7 pm, Fellowship Hall. Cost: $10/person; $5/child. Take-out available. Join us!
People really don't need all that detail. They will be glancing at your bulletin. If it's too wordy, people tune out.
Too Much Web Content
Steve Krug in his book Don't Make Me Think encourages website managers to "Get rid of half the words on each page, then get rid of what's left." This will reduce the level of "noise" on each page and make useful content more prominent.